Egypt launches new tourism campaign for UK tourists

Published on : Monday, October 23, 2017

egyptTo capitalize on the growing interest of the visitors to Egypt, the Egyptian State Tourist Authority will launch a new UK campaign and provide then some of the best winter bargains.

The first six months of 2017 saw a rise in more than 25 per cent of UK visitors to Egypt. However, earlier the footfall was less due to the political unrest.

Amr El Ezabi, director UK and Ireland for the Egyptian State Tourist Authority said that the immersion in unparalleled history was always the motive of  the brand but Egypt is also a sun-drenched oasis throughout the year. It has an unmatched combination of history and modern luxury.

The popular holiday spots in Egypt can be well reached via airlines like the easyJet, Thomas Cook, Tui who operate regular flights. They fly to the city of Hurghada while the upcoming Marsa Alam resort town will accessible via Thomas Cook launching that will have flights from the London Gatwick and Birmingham by Chritsmas.

Currently Tui connects the visitors from the London Gatwick. Recently the UK government was urged to lift bans its ban from the tourist resort of Sharm El Sheikh.


The new campaign will start off from 2018, there will be an outdoor campaign and digital channels with a PR media that will host programme by Rooster PR.

According to the World Economic Forum’s Travel and Tourism Competitiveness Report 2017 Egypt was named as the most price-competitive destination in the world and will offer an outstanding value after Brexit.

The ONS report also revealed the Brits were abandoning the fortnightly holidays  for week-long and mid-haul destinations while year-round destinations across Egypt have an opportunity to cater to those demands.

Ezabi mentioned that some of the destinations offered winter sun but also offered weather that allowed to wear shorts in colder months. Egypt provides the actual beach weather during the mid of winter.



The beachfront city of Hurghada will be of prime focus, its bustling nightlife and markets, glamorous , Yatch lined marinas with world-class resorts, restaurants and boutiques will be featured.

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