Published on : Thursday, January 11, 2018
Hesham El Demiry, head of the Egyptian Authority for Tourism Development, defined that the administration has the chance to rebuild the Russian market in an innovative manner by offering high quality new products from low-cost product strategy.
He also explained that the Russian market organization instantaneously aims on some of the challenges that tourism is experiencing like arranging tourism delegations and issuing expressive, motivating articles on different social media platforms.
Demiry mentioned that the 2018 World Cup will be a major opportunity to endorse tourism in Egypt, as the marketing program will carry on in 2018 via different promotional campaigns arranged by public relations department JWT.
As per the Egyptian Authority for Tourism Development, the proposed plan will be initiated by the latest with public relations campaigns along with inviting many well-known names of the society.
Russian travel agencies are arranging tours in the coming days in order to resume direct flights between Cairo and Moscow with contribution of the entire tourism sector, according to an Egyptian tourism consultant in Moscow.