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Published on : Saturday, June 17, 2017
For attracting additional tourists and for perking up the country’s ailing tourism industry, Egypt’s Ministry of Tourism made an agreement with Greece last week to launch cruise lines between the two countries.
The trips will begin with medium-sized cruise ships carrying 700 to 800 passengers between Greece and Egypt, via Port Said and Alexandria. Later, the ministry plans to launch larger ships with a passenger capacity of 2,000 to 5,000 passengers by 2019, as per Tourism Minister Samy Mahmoud.
These efforts are to boost a sector that has traditionally been a primary source of foreign currency, but which has struggled since the 2011 uprising that ousted President Hosni Mubarak.
Currently, the top markets for Egypt are Europe, which constitutes 70 percent of tourism traffic, followed by the Arab nations constituting 26 percent.
Mahmoud said, “We are promoting Egypt to all age groups with different packages to suit everyone. We have special products like the Nile cruise, history and culture for the elderly travelers; and many adventure activities for the youth. We also have programs that will suit families.”
As Egypt’s tourism industry was struggled to remain alive in the aftermath of the 2011 events, conditions took a worse turn with suspected bombing of a Russian airplane in October 2015. The plane was carrying 224 people, all of whom died, and was en route to Russia from a Red Sea resort when the incident occurred.
Promotional campaigns and expanding into new markets for Ramadan, Eid and the summer vacations, with the goal of reviving visitor number were in the pipeline.
The tourism campaigns are scheduled to begin during the holy month of Ramadan, targeting Arab tourists from Saudi Arabia, the United Arab Emirates, Kuwait, Bahrain, Lebanon and Jordan.
Egypt has also been planning to promote religious, medical and luxury trips, and develop new markets in India and Eastern Europe, as it pushes to resuscitate the tourism sector to pre-2011 levels within two years.
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