Egypt’s tourism expected to do better in the winters

Published on : Thursday, November 10, 2016

tourist-percentage-drops-in-egyptWith the onset of winter, tourism in Egypt has started to catch up in some cities and regions like Hurgada, Sharm El-Sheikh, Luxor, Alexandria and Siwa Oasis. Tourism officials in the country predict a promising season ahead compared to the last winter, which had very low tourist numbers.

 
The two-day global summit at Luxor organized by the UNWTO last week saw hotel occupancy rates in Luxor going up by 90%. Luxor has been named by the UNWTO as the 2016 World Tourism Capital. David Scowsill, the Chairman of the WTTC praised the security measures at Egyptian airports during the summit and said that the country’s tourism will again revive by early 2017.

 
By February 2016, hotel occupancy rates in Luxor rose to 64% which was the result of mid-school year vacation. Foreign tourists love to visit Egypt during winters for its warm weather and sun-kissed cities. 5 to 10% increase in tourist flow is expected this winter. A three-month tourism marketing campaign was launched by marketing firm J. Walter Thompson (JWT) on behalf of the Egyptian government in September 2016, which targets 12 European nations and is part of an agreement done with the Egyptian Tourism Authority last year.

 
Many foreign tourists are still afraid to visit Egypt due to a series of airline related incidents, which led to suspension of flights from many nations. They are terrified of visiting Egypt watching TV news of violent terrorist attacks. However, the promotional campaigns by the Egyptian government have succeeded to an extent in reassuring them to visit Egypt again. Several Egyptian cities are expecting more tourist inflow during Christmas. Cities like Hurgada saw a 30% increase in tourists till now, with maximum tourists from Germany, Britain, the Czech Republic, Belgium and Ukraine. There are also expectations of better cruise tourism at Egyptian ports.

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