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Published on : Monday, November 25, 2013
Ending the year on a high, EIBTM 2013 reports that exhibitors, buyers and visitors reflected the positive trends witnessed in the industry this year, with over 65,000 pre-scheduled appointme nts taking place plus a 7.7% increase in trade visitor attendance, 40% of them first timers to the event also added to the increased business opportunities.
Graeme Barnett, Reed Travel Exhibitions, Senior Exhibition Director comments, “We really hope that all of the new initiatives we implemented this year, and the effort put in to securing a quality driven Hosted Buyer programme and increase in trade visitors, helped contribute to the great sense of revived optimism across the show floor. We have also received overwhelming positive feedback from exhibitors and buyers about our new show
floor layout and the additional networking areas also clearly added to the vibrant business atmosphere. By the end of the show we had already re-booked more than 35% of the floor for 2014!”
This renewed confidence witnessed across the industry was further reinforced by two major research reports presented onsite including the findings of Rob Davidson’s EIBTM Industry Trends Report (www.eibtm.com/trendsreport), and The Right Solution’s IBTM Global Research. Both recorded increased levels of optimism as the meetings and events industry continues to remain “critical drivers assisting organisations in their efforts to reach their strategic business objectives”.
Once again, the Hosted Buyer programme focused on quality with attendance from 70 key European countries including UK, Italy, Germany, France, Poland and Benelux, as well as long haul destinations including U.S., Asia, Africa, Brazil and India.This year’s new pre-booked Innovation Zone guided tours for Hosted Buyer’s were also over-subscribed with a limit that topped 500 buyers over the 3 days.
This year’s EIBTM Market Focus sessions for Cataluyna, Slovenia, U.S. and Andalucía attracted over 600 buyers all of whom had confirmed that they wanted to specifically place outbound business into these countries. In addition to this, over 7,700 destination presentation places were booked by Hosted Buyers, with 138 exhibitors in advance of the show.