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Published on : Friday, June 19, 2015
Graeme Barnett, Senior Exhibition Director, ibtm world, who announced the opening of the Technology and Innovation Watch 2015 at the Event Tech Lab which took place as part of London Tech Week commented: “This new all-encompassing name for this award illustrates its evolution, recognising the importance of both innovation and technology within the industry.”
The process of allocating the Technology and Innovation Watch Award will also change as the judging panel will shortlist 10 submissions to be recognised as the ‘Top 10 Innovations to drive the industry forward’. These 10 innovations will be offered the opportunity to feature in the dedicated Innovation Zone at the show in Barcelona .
The panel will also vote for one of these top ten to become the Technology and Innovation Watch winner who will benefit from a global promotional campaign (supported by ibtm world), a presence in the Innovation Zone and the opportunity to present their winning solution during the show.
Barnett continues, “The Innovation Zone is a popular feature for our attendees, who we know also have a growing interest in how technology impacts and can enhance their events. It makes perfect sense to therefore provide a dedicated area within ibtm world for our exhibitors to showcase their latest skills and innovations for the benefit of all involved in the meetings and events industry.”