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Published on : Friday, May 20, 2016
Minor Hotel Group (“Minor”), an international hotel owner and operator of over 140 hotels, strengthens its presence in Global Hotel Alliance (“GHA”) by adding Elewana Collection, with iconic locations across Kenya and Tanzania and a total of 15 unique lodges, camps and hotels to GHA’s growing network of 34 independent brands and over 550 hotels.
Minor’s association with GHA dates back to 2007, when its Anantara brand was one of the early alliance members. Since then Minor has expanded significantly, and now AVANI, PER AQUUM and Tivoli are all part of the growing alliance.
In addition to offering a unique cultural experience and proximity to all the drama of African wildlife, Elewana Collection provides exceptional comfort and style, superior interior design and incomparable standards of service, while demonstrating its responsibilities toward reducing the environmental impact on these stunning geographical locations.
Karim Wissanji, Elewana Collection CEO, is excited about the opportunity of the company’s East African properties joining GHA. “GHA is a uniquely attractive proposition for the Elewana Collection. As a brand leader in East African hospitality pioneering experiential travel in comfort, it is Elewana’s privilege to join a programme that believes in the personal currency of ‘life changing experiences’. We are proud to join GHA as we work together to deliver amazing African safari experiences to guests from around the world.”
Dillip Rajakarier, Minor’s CEO, feels that Minor’s portfolio of brands and exciting growth has pursued the same philosophy as GHA: “Minor has created and acquired a portfolio of truly individual brands, which offer exactly what today’s customer is looking for when they travel, namely authentic local experiences. GHA’s 34 independent brands all reflect this in their positioning, while giving us the global scale and reach that we could not achieve alone.”
Chris Hartley, GHA’s CEO, agrees: “Elewana further reinforces our belief that truly independent brands, which represent the culture and heritage of their region, are what the next generation of travellers are looking for. We’re delighted to welcome Elewana to the alliance family.”
With the integration of Elewana Collection already completed, the 7.5 million members of the alliance’s DISCOVERY loyalty programme will be recognised and rewarded during their stay at any of Elewana Collection’s unique locations.