Emaar enters deal with Youli Hospitality to grow Chinese presence

Published on : Monday, June 10, 2019


Emaar Hospitality Group is expanding its market outreach to China by entering a sales and marketing partnership agreement with Youli Hospitality Consulting.



The company will be promoting the hotels under Emaar Hospitality Group’s premium luxury Address Hotels + Resorts and upscale lifestyle Vida Hotels & Resorts across the main markets in China.


In addition to driving meetings, incentives, conferences and exhibitions traffic covering leading corporate Youli Consulting will be promoting Emaar Hospitality Group among Chinese travel and tour operators.



To engage the digital-savvy young Chinese travelers the hotels will also be promoted through a dedicated WeChat/Weibo account.



Chris Newman, chief operating officer of Emaar Hospitality Group stated that China continues to be one of the fastest-growing tourism markets for Dubai, led by its ‘China Ready’ strategy.


Their hotels are among the most recognised and sought-after by Chinese visitors for its proximity to attractions such as Burj Khalifa and the Dubai Mall that are visited by 97 per cent of all tourists to the city.



Through  partnering with Youli Consulting they aim to strengthen guest arrivals from China.


In the first quarter of 2019 the number of Chinese travellers to Dubai increased by 13 per cent as compared to the same period last year.



Li Lei, founder of Youli Consulting  mentioned that Dubai today was among the most in-demand destinations among the Chinese travellers.

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