Emaar enters deal with Youli Hospitality to grow Chinese presence

Published on : Monday, June 10, 2019

 

Emaar Hospitality Group is expanding its market outreach to China by entering a sales and marketing partnership agreement with Youli Hospitality Consulting.

 

 

The company will be promoting the hotels under Emaar Hospitality Group’s premium luxury Address Hotels + Resorts and upscale lifestyle Vida Hotels & Resorts across the main markets in China.

 

In addition to driving meetings, incentives, conferences and exhibitions traffic covering leading corporate Youli Consulting will be promoting Emaar Hospitality Group among Chinese travel and tour operators.

 

 

To engage the digital-savvy young Chinese travelers the hotels will also be promoted through a dedicated WeChat/Weibo account.

 

 

Chris Newman, chief operating officer of Emaar Hospitality Group stated that China continues to be one of the fastest-growing tourism markets for Dubai, led by its ‘China Ready’ strategy.

 

Their hotels are among the most recognised and sought-after by Chinese visitors for its proximity to attractions such as Burj Khalifa and the Dubai Mall that are visited by 97 per cent of all tourists to the city.

 

 

Through  partnering with Youli Consulting they aim to strengthen guest arrivals from China.

 

In the first quarter of 2019 the number of Chinese travellers to Dubai increased by 13 per cent as compared to the same period last year.

 

 

Li Lei, founder of Youli Consulting  mentioned that Dubai today was among the most in-demand destinations among the Chinese travellers.

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 08 imexamerica 2019
  • 13 Food Hospitality2019
  • 14 Hotelierseries Africa 2019
  • 14 restaurantscafeslounges 19
  • 15 hotelierseries mena 2019
  • 16 global-hotels-resorts 2019
  • 16 TTF 2019
  • 17 getglobal 19
  • 18 Africa Hotel & Resort 2019
  • 18 chinatravelnews2019
  • 18 MILT 2019
  • 19 China Hotel 19
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. HOTELIER SUMMIT MENA

      June 19 - June 21
    2. THE HOTEL SHOW AFRICA

      June 23 - June 25
    3. DIGITAL TRAVEL SUMMIT

      June 25 - June 26
    4. TTF SOUTH (HYDERABAD)

      July 5 - July 6
    5. HOTEL SUMMIT

      July 8 - July 9
Get our toolbar!
Review www.travelandtourworld.com on alexa.com