Emirates Airlines inks shirt sponsorship deal with Portugal’s Benfica club

Published on : Thursday, May 21, 2015

EmiratesEmirates Airlines, a global connector of people and passions, announced a three-year shirt sponsorship agreement, with Portugal’s most successful football club, Sport Lisboa e Benfica (Benfica), at a press conference in Lisbon.


Just ten months after Emirates partnered with the club as the Official Airline, Sir Tim Clark, the airline’s President, joined Luis Filipe Vieira, at the Estadio da Luz, to sign the deal to become the Main Sponsor, Emirates News Agency (WAM) reported.


Among other benefits, this sponsorship will see the iconic Fly Emirates on the front of the SL Benfica jersey, until the end of the 2017/18 season.


A special version of the new season kit, featuring the Emirates branding, which will be on sale from July 1, was showcased at the press conference.


Along with the Benfica agreement, Emirates’ on-going commitment to expand its presence in the country is today emphasised, with the confirmation of a second daily flight to the city, starting in early 2016.


Lisbon joined the airline’s route network in July 2012 and since that, nearly 500,000 customers have travelled to and from Dubai and Portugal. This additional daily flight will increase capacity on the route to over 10,000 seats each week.


For customers in Portugal, it means more opportunities to experience the award-winning Emirates product, and easy and convenient travel choices – to Dubai and beyond.


Sir Tim Clark said this of the partnership, “Expanding our connection with Benfica today, highlights our commitment to sports sponsorship around the world, a marketing strategy adopted at an early stage of the airline’s 30 years.


As one of the top football clubs in Europe and with a strong international appeal, Benfica is well placed to join the Emirates sponsorship portfolio.”


Benfica President, Luis Filipe Vieira, said, from now on, the strength of this new partnership with Emirates will make “us fly higher and reach further.”


“Sport Lisboa e Benfica was born in Portugal, but it’s a club of the world that turned global with Eusebio, Coluna, Simoes, Jose Augusto and many other players, who left a heritage of amazing football and European conquests that we aim to repeat,” he said.


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