Emirates and Formula One geared up with a new partnership!

Published on : Thursday, February 7, 2013

Emirates, one of the world’s fastest growing airlines, and the Formula One group have announced a five year agreement appointing Emirates as a Global Partner of Formula 1® starting with the imminent 2013 season.

The announcement was made today by HH Sheikh Ahmed bin Saeed Al-Maktoum, Chairman and Chief Executive, Emirates Airline & Group and Bernie Ecclestone, Chief Executive Officer of the Formula One group.

Emirates will have a strong branding presence at 15 races on the 2013 FIA Formula One World Championship™ calendar across Europe, Asia, Australasia, North America and South America. Starting at the Grand Prix™ in Malaysia (22-24 March 2013), the distinctive Fly Emirates branding will be seen at historic circuits such as Silverstone in Great Britain, Monza in Italy and Interlagos in Sao Paolo, Brazil.

“This is an exciting global opportunity to align two world leading brands. The ambition, cutting-edge technological standards and worldwide reach of Formula One go hand in hand with Emirates’ vision and ambition,” said Sheikh Ahmed.

“For many years, Emirates has been at the forefront of sports partnerships across the world. With the addition of this global partnership with the Formula One group we are continuing to expand our sponsorship portfolio, which I’m sure will be appreciated by sports fans. Today’s Formula One partnership follows on from our recent sporting announcements such as re-signing a multi-year sponsorship agreement with Arsenal Football Club, being a sponsorship partner of the 2014 Commonwealth Games and becoming the Official Airline of the ATP World Tour tournament.”

As part of the Formula 1® Global Partner agreement, branding will be displayed on circuit bridges and associated ground signs and Emirates will make full use of the world-renowned Formula One Paddock Club™.

Bernie Ecclestone, Chief Executive Officer of the Formula One group commented: “Emirates has a first class international reputation and I’m very pleased to welcome such a prestigious company as a global partner of Formula One. Watching Formula One races live in flight will be something special for Emirates customers and Emirates branding at this many races on the calendar will lend strong support to their ambitious expansion plans. With considerable overlap between their priority markets and our own I look forward to many successful years working on this important partnership together”.

Emirates’ 128 destination network enables motor racing fans to reach virtually all Formula 1® locations for the 2013 season, beginning with Kuala Lumpur 22-24 March through to Sao Paulo 22-24 November.

Source: Emirates.

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 08 imexamerica 2019
  • 14 Hotelierseries Africa 2019
  • 14 restaurantscafeslounges 19
  • 16 global-hotels-resorts 2019
  • 16 TTF 2019
  • 17 getglobal 19
  • 18 Africa Hotel & Resort 2019
  • 18 chinatravelnews2019
  • 18 MILT 2019
  • 19 China Hotel 19
  • 23 PTM 2019
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. DIGITAL TRAVEL SUMMIT

      June 25 - June 26
    2. 29th ACI EUROPE Annual Assembly & Congress

      June 25 - June 27
    3. TTF SOUTH (HYDERABAD)

      July 5 - July 6
    4. HOTEL SUMMIT

      July 8 - July 9
    5. SERVICED APARTMENT SUMMIT EUROPE

      July 9 - July 10
Get our toolbar!
Review www.travelandtourworld.com on alexa.com