Published on : Tuesday, July 4, 2017
Phnom Penh and Rangoon now have direct Emirates’ flight services, adding the capital city of Cambodia to the airline’s network coverage of 156 global destinations for commercial passengers. At a recent launch, it was declared. Industry insiders expressed on Monday that it will provide new benefits to the tourism and cargo services sectors. Badr Abbas, Emirates’ senior vice president of commercial operations for the Far East said at a news conference in Phnom Penh on Monday that side by side, this new service will help the country to develop its economy by increasing travel via connecting flights between Cambodia and Europe, as well as exports from Cambodia to the world.
To quote Mr. Abbas, ‘when Emirates fly to a new destination, we create a new market. So even destinations where Cambodia is not a popular destination, we will do a lot of marketing effort in promoting that destination.’
Tour packages and group travel promotions might be included in the marketing strategy of the airlines, he said. Last year, European tourists to Cambodia numbered more than 768,000, or about 15 percent of the country’s total foreign visitors in comparison to 719,000 in the previous year, according to Tourism Ministry figures.
Hor Vandy, co-chair of the Government-Private Sector Working Group on Tourism, greeted the new airline and explained that the increase in flight number between Cambodia and Europe encouraged Emirates to come to Cambodia.
He said, ‘we can see many Cambodians who frequently travel to Europe do know about this new airline service provider,” Mr. Vandy said. Plus, European travelers find the airline convenient for connecting flights, so it was likely to “earn more trust from travelers.’
Tags: Emirates launch flight