Published on : Sunday, May 19, 2019
Airbnb, the global community-driven end-to-end travel platform, has partnered with the European Travel Commission (ETC) as an Associate Member to help and endorse Europe as a travel destination and perk up its healthy tourism. Healthy tourism means something that is local, authentic, diverse, inclusive, and sustainable – across the continent.
For several years, ETC has been working to boost up sustainable tourism development in Europe by raising awareness in terms of Europe’s lesser known destinations and highlighting benefits of local experiences and off-season travel. The membership of Airbnb of ETC will support both the organizations to work together on this shared goal, as they discover novel marketing opportunities and carry on developing community-led travel experiences all over Europe. Also, the cooperation will allow Airbnb to exchange insights from sharing economy with ETC through co-organized thought leadership events and joint research on tourism trends in Europe.
To quote Eduardo Santander, Executive Director of the European Travel Commission, “We’re delighted that Airbnb have joined the European Travel Commission as an Associate Member. The promotion of sustainable growth in the European tourism sector is at the core of the ETC’s strategy and we believe that Airbnb’s membership will allow both organizations to work better on this common objective, for the benefit of all tourists.”
To quote Patrick Robinson, Airbnb’s Director of Public Policy, EMEA, “We are proud to be joining ETC to advance our mission to build an end-to-end travel company that allows more people to have authentic, sustainable and local travel experiences. We have a long history of working with Destination Marketing Organizations across Europe, from partnering to drive tourism growth through Airbnb Experience and sharing insights into travel trends to promoting rural destinations. We hope by working together with ETC, we can continue to build on their work to promote Europe, while providing an economic boost to local families, small businesses and the communities they call home”.