Entities lining up to get involved in Tourism Australia’s youth campaign

Published on : Wednesday, November 23, 2016

Tourism AustraliaIndustry and travel partners are lining up to get involved in Tourism Australia’s new $10m global youth campaign launched in London on 25 October 2016.


The campaign encourages more young international travellers Down Under and take advantage of the country’s Working Holiday Maker (WHM) program.


Tourism Australia has already signed agreements worth $1.2m with six state and territory partners as well as more than a dozen travel companies who will offer competitive deals targeting youth travellers in the UK, Ireland, France, Germany, Italy, Canada and the Nordics, Tourism Australia stated.


The six state and territory tourism organisations (STOs) supporting Tourism Australia’s youth focus are Destination NSW, the South Australia Tourism Commission, Tourism and Events Queensland, Tourism Northern Territory, Tourism Western Australia and Visit Victoria.


For the year ending June 2016 Australia welcomed 1.98m international youth arrivals, including almost 320,000 working holiday makers who spent a total of A$3.3 billion.


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