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Published on : Wednesday, November 23, 2016
The campaign encourages more young international travellers Down Under and take advantage of the country’s Working Holiday Maker (WHM) program.
Tourism Australia has already signed agreements worth $1.2m with six state and territory partners as well as more than a dozen travel companies who will offer competitive deals targeting youth travellers in the UK, Ireland, France, Germany, Italy, Canada and the Nordics, Tourism Australia stated.
The six state and territory tourism organisations (STOs) supporting Tourism Australia’s youth focus are Destination NSW, the South Australia Tourism Commission, Tourism and Events Queensland, Tourism Northern Territory, Tourism Western Australia and Visit Victoria.
For the year ending June 2016 Australia welcomed 1.98m international youth arrivals, including almost 320,000 working holiday makers who spent a total of A$3.3 billion.
Tags: Tourism Australia