Estonia as a MICE Destination

Published on : Tuesday, May 22, 2012

Tartu Convention Bureau

Tartu is one of Estonia´s prime conference destinations, hosting myriad of events each year. The city and its environs are home to 37 conference and seminar venues with a combined seating capacity of 7,172. The largest among them are the Dorpat Conference Centre, Vanemuine Concert Hall, Tartu University´s Assembly Hall and the Athena Centre.

The principal tasks carried out by the Tartu Convention Bureau are:
1.    Acquainting and advertising Tartu as a conference city
2.    Developing the product conception of a conference city together with the public and the private sector and scientific research centres
3.    Designing a marketing plan with incentives for each year and seeing though the fulfillment of the plan
4.    Developing cooperation with different conference and tourist organizations
5.    Counseling on conference venues, additional services, etc impartially
6.    Compiling information for the clients on the conferences

Tallinn Convention Bureau

Tallinn, Estonia’s capital with a population of just over 400,000 is by far the nation’s largest city. This exhilarating city offers the widest choice of accommodation, conference venues, activities and incentives. Home to the largest airport, Tallinn is easily accessible for most international travellers.

Cynics believe that Estonia lags behind other popular destinations owing to its low-profile image. However, they are unaware of the fact that over the past few years Estonia has gradually escalated itself as a popular MICE destination. We would like to shed light on certain points that mark Estonia as one of the best places to hold events and conferences.

5 reasons to choose Estonia as a MICE destination

•    The newest destination on the block – Estonia will surprise your delegates with its old-school charm. With a relatively low population (1.3 million), Estonia is far from being chaotic.

•    Medieval and modern at the same time – First time visitors are amazed by Estonia’s ambience. Imagine strolling past medieval walls and gates, Gothic churches, curious narrow lanes lit with old-fashioned lamps and a man in 16th-century merchant’s garb selling his wares on a cart. At the same time, cities of Estonia are surprisingly modern, with the latest technologies always at your finger tip. It is this combination of old and new that makes Estonia stand out as a unique country.
•    Tallinn, the capital of Estonia, has been included in the UNESCO World Heritage List since 1997.
•    Estonia is easily accessible. Major hotels, event venues, sights, restaurants and shopping centres lie in the centre of the country.
•    Estonia is an EU member and part of the Schengen visa zone.
•    For conferences, gala dinners and receptions, Estonia offers one-of-a-kind venues. Imagine holding your event in a spectacular, Renaissance-style guild hall, a medieval manor house or in the mysterious ruins of a 15th-century monastery. Other choices include a airport of 1950s, cutting-edge art museum, an opera house, theatres, historic university buildings and libraries.
•    Estonia has been crowned as the ‘top Baltic country’ by International Congress and Convention Association.
•    Estonia’s major hotels are all either newly built or renovated and equipped with latest facilities.

Convention bureaus of Estonia: An Insight

Situated in northwestern Europe, Estonia is still considered a relatively lesser-known country among MICE buyers and planners. Although a wandering tourist’s delight, Estonia, till some years back, had left little mark in the flourishing MICE industry. However, over the last few years, prominent players of the MICE industry have shown keen interest in this Baltic state for holding meetings and conferences. Moreover, the sudden boom of luxurious hotels in Estonia with apt facilities to host important events has caught the eye of MICE buyers and planners, lately.
Over the years, Estonia has made its presence felt in the tourism industry with its lovely seaside towns, quaint country villages, verdant forests and marshlands. Estonia is also known for housing magnificent castles, pristine islands and a cosmopolitan capital amidst medieval splendour. Owing to the aforesaid reasons, Estonia, one of the newest MICE destinations, can no longer be considered as Europe’s best kept secret.

5 Most Utilitarian Venues for Holding Conferences


Solaris Centre –

a multifunctional entertainment and culture centre – is the first in Estonia to offer a meeting hall, Solaris Tallinn, with seating capacity of 1,800 in its premises. The unique location of Solaris Tallinn makes it an ideal choice for any event.
Inaugurated in 2009, the Solaris Tallinn was the first to introduce the world class facilities for hosting major international conferences and meetings in Tallinn. It is the most modern event venue in the Nordic countries and the largest contemporary conference centre in Estonia. The most striking aspect is it is ready to meet the most exquisite and demanding needs of its delegates. In addition to the excellent facilities, the location of Solaris Tallinn makes it the most opted one. Surrounded by luxurious hotels, the convention centre lies just a stone’s throw away from the heart of the most happening Old Town.


Total area of the Solaris Tallinn convention centre Grand Hall is 3653 square metre, accommodating  1800 guests.
Stage: The Grand Hall has a 20×14 m main stage with a portal of 9m in height. A back stage (68 square metre), two side stages (93 square metre and 100 square metre) and a 19×10 m extra screen are available, in addition to stage elevators and other necessary stage equipment.

Technical equipment:

The hall is equipped with the most modern video, light and sound solutions and also houses electronic acoustic enhancement system. Additional equipment installations are available on request. Fast and free wireless Internet is available throughout the building.


Swissôtel Tallinn is a new luxury hotel set in the heart of Estonia’s capital. The hotel is part of an impressive multi-use complex, representing imaginative modern design, state-of-the-art technology and timeless elegance.


238 elegantly set guest rooms and suites feature state-of-the-art technology and exclusive amenities and services that cater to the needs of individual traveller and tourist. Executive rooms and Swiss Executive Club lounge provide additional luxury and privacy. Non-smoking/smoking floors and rooms for the physically challenged are available. Swiss Advantage rooms provide top-of-the-line technology and infrastructure for today’s business purposes.

Meetings and Event Facilities:

Facilities include seven meeting rooms, including largest ballroom of Estonia (481 sqm), which is equipped with latest conferencing and presentation technology, integrated translation booths, a media room and other amenities. Conference rooms are suitable for social/cultural events, meetings, VIP business functions, conferences, weddings as well as for product presentations. Swiss Meeting Concierge is always available to provide assistance before, during and after meetings and events.

Dorpat Conference Centre

Tartu’s largest and most modern convention centre is located right in the centre of the city. It has ten multifunctional rooms, the largest of which has seating capacity of 500.
Facilities include:
* 10 modern and multifunctional rooms
* Capable of hosting 1100 people
* Approximately 640 sq m of exhibition area
* Wireless internet throughout the centre
* First class catering for lunch and coffee-breaks

Tallinn University Conference Centre

a bright, modern and technically advanced meeting place- plays a key role in organising events and conferences. Major events hosted by the centre include:
1.    Conferences, symposiums and forums
2.    Trainings and seminars
3.    Presentations and press conferences
4.    General meetings and assemblies
5.    Receptions and festive events
6.    Cultural events (concerts, workshops, exhibitions and theatrical performances)

Atlantis Conference Centre

This modern, multifunctional conference centre is equipped with everything that is essential for organizing an event of grand scale. The spacious and wonderfully decorated rooms, combined with the panorama of Tartu create a pleasant working environment and add flair to any event. The centre can accommodate as many as 200 people.

5 Riveting Destinations

The capital city, Tallinn is best known as UNESCO-listed Medieval Old Town, a fairytale neighborhood of cobblestone streets, gabled houses and picturesque lanes. Here, visitors can explore a vast range of museums, churches and handicraft workshops. One can visit the KUMU art museum which was crowned as Europe’s best museum in 2008.
Housing the nation’s steamy nightclubs, slinky lounges, expat bars and colourful gay clubs- all hidden within the Old Town walls- Tallinn’s nightlife is equally intriguing and vibrant. Art aficionados can find a satiating treat with choral concerts, classical recitals, theatre and plenty of pop, rock and jazz music.

Tartu is the second largest city in Estonia with a population of around 100,000. Tartu has always been the intellectual capital of Estonia.  The city hosts the much acclaimed Estonian Song Festival. Tartu was also referred to as the Athens of the Emajõgi River (“Mother River”).  Tartu is also Estonia’s premier university town, with students making up to nearly one-fifth of the population.


Pärnu, a seaside city with a small harbour in the South Western part of Estonia is a popular tourist joint in the country. White sandy beaches, shallow waters, rich cultural scene and numerous cafés, restaurants and nightclubs lighten the city.
Since 1996, Pärnu has been known as the Estonia’s Summer Capital. There’s a popular Estonian saying that if you haven’t seen your friends during the year, you’ll meet them all during summer in Pärnu. Beach life, dozens of festivals, night clubs, big party crowds, concerts and funfairs – name it and Pärnu has it all.

Viljandi is an ancient hilly city in South Estonia which has impressive ruins of the once powerful Livonian Order castle. Cobbled streets, ancient oak trees and a beautiful lake create an extra-ordinary atmosphere here.
Viljandi is also known for hosting a string of events and several international festivals throughout the year. The Early Music Festival, Hanseatic Days, Young Dance Festival, Mulgi Rally, Winter Folk Dance Festival, the “Theatre in Suitcase” and the puppet theatre festival are few among them.


Haapsalu is a major seaside resort famous for its range of spa hotels and fine beach. The old town is popular too and Haapsalu Castle, haunted by a white lady (as the myth says), hosts many events including various music festivals.
The first Haapsalu mud spa opened its doors in 1825 and since then Haapsalu has been attracting spa lovers from all over the world including the Old Russian czars. The Dome Church of Haapsalu is the biggest single-nave church in the Baltic States and is the most important historical and cultural monument of the town.

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 02 WTM London 2018
  • 03 imexamerica 2018
  • 03 ITB Asia 2018
  • 09 ttfotm 2018
  • 10 Astana leisure 2018
  • 11 lodgingconference 18
  • 11 ttgincontri 2018
  • 12 plannersxtraordinaire 2018
  • 13 aite 2018
  • 13 bitf 2018
  • 14 Global Wellness Summit 2018
  • 14 SATTE 2019
  • 14 traveltechme 2018
  • 18 hospitalityqatar 18
  • 18 Hotel Management Asia Summit 2018
  • 19 bricsaconsulting 2018
  • 20 CITE_TTW 2018
  • 20 sahicsouthamerica 2018
  • 30 PATA


Get our toolbar!
Review on