ETC report shows EU-China tourism year campaign with 4 percent growth in visitor number

Published on : Wednesday, October 10, 2018

EU-China tourism yearThe ETC reports its EU-China Tourism Year, an important strategic political effort, designed to endorse Europe as a destination to the rapidly-growing Chinese tourism market, is distributing to tourism growth. Besides +4% growth figures for Chinese arrivals into Europe, so far this year (compared to the same period in 2017), the ETC and ForwardKeys also reported major growth in the initial four months of 2018 was up by 9.5% and between May to August it was up by 2.2%.

Looking ahead of September to December 2018 (including Golden Week in October), Europe’s Chinese bookings currently 4.7% ahead of where they were at the same position in 2017, according to the ETC. This is a moderately encouraging position, the report explains, ‘since outbound bookings from China to the rest of the world are currently 3.6% ahead.’

The significant Chinese origin markets of Hong Kong and Macau are still propelling growth, as per the report, however it is other second-tier Chinese cities that are the ones to watch. From May to August, expansion from Hong Kong and Macao was 5.1%, growth in terms of arrivals from Chengdu, Hangzhou, Shenzhen and Xiamen was 13.5%. ‘The outlook for the remainder of the year is similar but amplified: bookings from the second-tier cities are 22.6% ahead of where they were at the same point in 2017; bookings from Hong Kong and Macau are 6.8% ahead and bookings from the first-tier cities are just 1.4% ahead.’


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