Etihad Airways launches premium twitter channel

Published on : Sunday, May 31, 2015

Etihad AirwaysEtihad Airways has launched an exclusive Twitter account to engage with Gold and Platinum members of its frequent flyer program – Etihad Guest, on the popular social media platform.

The Etihad Premium Twitter channel provides a dedicated online touch-point for Etihad Guest Gold and Platinum members to gain access to a range of exclusive benefits such as privileged content, tailored news and offers, and prioritised round-the-clock service in English and Arabic, including a five minute response time and retrospective mileage claims.

Elizabeth Selby, Etihad Airways’ Head of Social Media, said: “We are excited to be the first airline in the world to launch a Twitter account dedicated for its top-tier frequent flyers.

“The new channel aims to enhance the experience of our most valued guests by offering them a personalised service and delivering a range of unique benefits.

“It also allows Etihad Airways to create highly-focused campaigns and build stronger relationships with its premium audience through meaningful conversations.”

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