ETOA annual Tourism Summit in the Alps to focus on ‘cross-border travel and marketing’

Published on : Friday, October 7, 2016

ETOA logoIn the wake of the massive immigration to Europe in 2016, the European Tourism Association (ETOA) will host its 6th annual Tourism Summit with a particular focus on cross-border travel and marketing. The Summit to be held on Oct 11 in Alps, Switzerland, is free for ETOA members to attend.


In 2016, Europe as a destination has been put under the stress of migration, the UK referendum and border security. Therefore there is a need for joined-up thinking at a regional, national and international level, particularly with a view to long-haul markets where other options around the world are very attractive and competitive.


There will be analysis of the overall state of play as well as a look at sectors such as river cruising that depend on cross-border cooperation.


The Summit is supported by Lucerne and Switzerland Tourism, Swiss Travel System, the Swiss Transport Museum and local hotel partners.


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