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Published on : Friday, November 29, 2013
The Cooperation between ETOA and Global Blue will now concentration on developing research on incoming markets to Europe, which will be based on the globe shopper intelligence from Global Blue and ETOA’s in-depth knowledge of the inbound tourism industry.
The European Tour Operators Association and Global Blue, the Switzerland-based experts on foreign travellers’ shopping and spending have forged in a research partnership to focus on developing research on incoming markets to Europe, which will be based on the globe shopper intelligence from Global Blue and ETOA’s in-depth knowledge of the inbound tourism industry.
The association of these two organizations will bring together the wealth of data and globe shopper knowledge from Global Blue and ETOA’s contextual understanding of visitor flows to Europe. Joint seminars, webinars and briefings are planned with select data being made available to ETOA members. Global Blue analyst Simon O’Connell has already participated in one of ETOA’s seminars at this year’s World Travel Market, entitled ‘The Growing Pains of Brazil’.
About the partnership, Simon said: “We are looking forward to working with the ETOA and furthering our connections with its many important affiliates. I hope that by sharing our globe shopper data and analysis with ETOA, and by learning from their expertise, both parties will be able to further their objectives of improving the travel experience for visitors to Europe.”
Kerstin Bock, who produces ETOA’s Research, said: “I am very excited about our partnership with Global Blue. The company’s retail intelligence provides vital information and comprehensive understanding of global shopping patterns, which are often early indicators of overall market trends. I am very pleased our members will be able to benefit from this market intelligence and am looking forward to further develop our partnership with Global Blue.”