EU-supported World Bridge Tourism Project presents new research results

Published on : Tuesday, February 7, 2017

World Bridge Tourism ProjectThe World Bridge Tourism Project, funded by the European Union and organised by the European Travel Commission (ETC) and the European Tourism Association, (ETOA) offers a free webinar on China’s outbound tourism on Thursday February 23rd, 2017 from 14:00 to 15:30 h GMT (14:00 h London; 15:00 h Berlin; 16:00 Athens). The webinar in English language is presented by COTRI China Outbound Tourism Research Institute.


Participation is free of charge, previous registration is advised. The World Bridge China Outbound Tourism Webinar concentrates on China’s outbound tourism to Europe, but is open to participants from all over the world.

The webinar will for the first time present results from an EU-funded survey by KAIROS Current and future developments in tourism flows from China to the EU. 26,000 reviews about European attractions and activities were downloaded and analysed for information about the positive and negative opinions expressed by Chinese travellers in relation to European destinations and travel products.

Further parts will discuss the characteristics of the demand structure of different segments of the Chinese international tourism source market, introduce the specific structure of the Chinese tourism industry and give hints for the successful interaction with Chinese business partners.

Serving also as preparation for the World Bridge Tourism Shanghai event held in conjunction with the ITB China on the 9th and 10th May, 2017, the webinar will provide information about the ITB China, and the possibilities for European SME tourism service providers to apply for participation in the delegation of 150 European SME’s travelling to the event in Shanghai to meet 100 Chinese tour operators. The webinar will finish with an outlook to the EU-China Tourism Year 2018.

Participants will have the opportunity to ask questions before and during the webinar, which will be answered in two Q&A sessions within the webinar by the presenters Prof. Dr. Wolfgang Georg Arlt FRGS, director of COTRI, and Dr. Minjuan Deng-Westphal, Head of Research of COTRI.


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