In Europe, demand for tourism is expected to maintain an upward trajectory all over 2019!

Published on : Wednesday, July 17, 2019

In Europe demand for tourism appears to maintain an upward trajectory over 2019, with a expected growth rate of 3.6% as per the newest quarterly report,  “European Tourism – Trends & Prospects 2019” by the European Travel Commission (ETC).


The statistics of international tourism arrivals shows a positive trend for the region. It is more in line with the annual historical average from 2008-2018, but lower than that of 2018 (6.1%).


The Balkan region was the highest performer in regards to arrivals growth with Montenegro (+50%), Slovenia and Greece (both +8%) showing the advantage of expanded tourism season and niche marketing. Montenegro has profited a lot from enhanced air transport accessibility and numerous promotional activities executed by national tourism authorities. Simultaneously, Iceland (-11%), Romania (-7%) and Estonia (-2%) have reported a drop up to April. In the case of Iceland, the latest fall down of low-cost carrier WOW Air in March will have worsened this decline, as the Estonia decrease might be explained by the reduction in arrivals from Russia – one of its largest source markets – which were down 8.7% compared to the same period a year ago.


Europe has superseded all other regions, posting 7% growth in revenue per kilometre (RPK) in the initial four months of the year compared to last year, in global terms This data, published by the International Air Transport Association (IATA), comes regardless of rising demands and constrained air-traffic control capacity, which has by now an estimated cost of €17.6bn in 2018 to the EU economy.


Among the main long-haul source markets of Europe, the US and China continue to stand out in terms of their contributions to European tourism growth accounting for a share of 11% and 4% respectively. Chinese travelers concentrated mostly in Southern/Mediterranean destinations: Montenegro (+150%), Cyprus (+62%), and Croatia (+44%). Another fast-growing destination in terms of Chinese arrivals was Lithuania (+77%). Interestingly, despite a possible slowdown of the American economy, Greece (+47%), Turkey (+37%), and Cyprus (+33%) saw the most significant increases in arrivals from the US early in the year.

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