Europe recoils back as favourite holiday destination for Chinese travellers

Published on : Monday, January 9, 2017

Chinese travelersOne of the year’s busiest travel periods for the world’s travel market is during Chinese New Year and it is expected to witness a stronger holiday season compared to the last year.



The Europe travel industry was terribly affected by the multiple terrorist attacks last year and kept many travellers away. ForwardKeys, a tourism data company, found out more than 16 million Chinese flight bookings for January and February and saw a rise of about 68.5 percent as compared to the same period last year. That’s the largest year-over-year percentage increase of any region and European flight bookings account for 11 percent of all flights Chinese travellers will take during their new year holiday period.



On global scale, Chinese flight bookings also saw a major upswing by about 10 percent as compared to last year. U.S. and Canada bookings, in contrast, are up only 3.3 percent from last year but claim the fourth largest share of Chinese bookings for the New Year holiday (10 percent).



In Europe, Spain, and the UK are the first and second most popular destinations booked, respectively, while they were ranked as fifth and fourth most popular in the last year. ForwardKeys data also show that Chinese flight bookings to the UK for November 2016 through January 2017 were up 17 percent year-over-year.



It is difficult to pin down all factors influencing Chinese outbound travel, but UK’s Brexit vote is definitely one of the major reasons which made travel to the country more affordable for Chinese travellers than the past years.


Bookings for one week of the year definitely is not the best way to forecast 2017’s destiny for Chinese outbound travel, but is a big boost to start the year.

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