Europe still manages top position in tourism despite slow growth

Published on : Thursday, February 9, 2017

European Travel CommissionAs per a recent travel industry report, tourism growth in Europe is gradually slowing down in spite of being one of the sought-after destinations in the world. In 2016, more than 620 million international tourists arrived in Europe with a growth of just 2 percent as confirmed by the data presented by the United Nations’ World Tourism Organization (UNWTO).

As per the latest reports of the European Travel Commission’s (ETC) – European Tourism – Trends and Prospects, majority of the countries in European continent witnessed a healthy increase of the visitor numbers in the past twelve months. However, few recent terror attacks in European countries triggered safety issues in the mind of the international vacationers across the globe.

Turkey had a drop by third in the past few years followed by Belgium with 14 percent drop in tourist arrival. To quote Eduardo Santander, Executive Director of ETC, ‘’ European destinations acknowledge the need to remain competitive in a sector that is swiftly adapting to the diverse needs of travelers from both established and emerging markets.


Only through increased commitment and cooperation from the European tourism authorities will Europe remain a competitive destination and will succeed in fostering inbound travel.’’


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