Europe still remains at top spot for attracting global tourists

Published on : Thursday, April 6, 2017

Europe tourismThe latest tourism monitoring carried out by UNWTO makes it clear that Europe remains the most popular tourism region by far. In 2016, 28 EU countries recorded 499 million foreign visitors. This acounts to a growth of 4% (21 million) compared to 2015. This has been the seventh consecutive year in which the number of tourists in Europe increased. The last slump occurred during the economic crisis in 2008/09.

However, if Norway, Switzerland and other non-Eu members are counted, the number exceeds 500 million visitors. This means that Europe receives more than 40% of the world’s international tourists. In spite of recent threats of terrorism, number of tourists to Europe continues to grow. Tourism is therefore seen by the EU as one of the key elements for economic growth and welfare in Europe. UNWTO and the EU Directorate-General for the internal market, industry and enterprise will run a joint project until February 2018.


The aim of this project is the general promotion of tourism in the EU area, the creation of better statistical data bases and the promotion of sustainable development.

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