Europe tourism slumped in London post Brexit shows report

Published on : Thursday, February 9, 2017

londonOfficial figures revealed that much lesser number of European tourists visited London in the three months after the Brexit referendum.


They fell by about two per cent from 2.98 million to 2.92 million between July and September when the continent was reeling from the historic victory for the campaign to quit the European Union.


There was a rise in the visitation from the North American part by up to 4%, which translates to 906,000 and the overall total of 5,197 million foreign visitors to the capital was down just 0.8 per cent on the record total for 2015.



London tourism bosses are likely to see the virtually unchanged summer figure as a success for Sadiq Khan’s London is Open campaign launched in the aftermath of the June 23 poll. The Chinese visitors took advantage of the 15 per cent slump in the value of the pound. And, there was a strong bounce in bookings at the end of 2016.


The number of package holiday bookings from American tourists is up over 25 per cent and up 40 per cent from China compared to last year. Director of the Association of Leading Visitor Attractions, Bernard Donoghue said that they expect a similar positive trajectory for 2017 like what they saw in the end of 2016.

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