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Published on : Sunday, June 25, 2017
According to recent statistics, European tourism figures have improved by 2%, despite economic and terrorism problems. Appetite for European Tourism remains strong, thanks to the continued attractiveness of its destinations.
Europe welcomed 615 million international tourist arrivals in 2016, a 2% increase from 2015, despite threats of economy and terrorism.
Outlook for 2017 is upbeat despite safety concerns, uncertainty surrounding Brexit and potential policy changes from the new US administration.
Iceland (+54%) enjoyed the fastest growth supported by increased air capacity on transatlantic routes while Cyprus (+26%), Portugal (+25%) and Malta (+23%) proved their success in battling seasonality. Other top performers were Bulgaria (+19%), Finland (+18%), and Estonia (+13%), which were not affected by security concerns that exist with other European destinations. While Switzerland (+3%) reversed its past trend by taking advantage of its key position as a winter destination, Turkey (-8%) is still seeing a downward trend that began in 2015.
Most destinations saw substantial growth from Europe’s largest source markets-Germany and France- fuelled by the recovery of the Eurozone. Several destinations reported a rebound in arrivals.
Following a boost in US tourist arrivals in 2016 (+6%), prospects for further growth looks high in 2017.
Tags: European tourism