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Published on : Tuesday, December 3, 2013
The European tourism industry is reaching record new high levels of demand in 2013 as tourism arrivals continued to grow throughout the year. Most of the 32 European destinations reporting foreign visits through May-August post positive growth. Targeted strategies are the solid foundation of Europe’s growth, although campaigns would gain advantage through improved coordination between tourism and aviation strategies.
According to the ETC, report “European Tourism in 2013 – Trends & Prospects”, preliminary results for the first three quarters of 2013 point to a strong performance of European tourism as growth in international visitors remains well above the long-term trend.
Visitors remain cost-conscious and consolidate the trend towards shorter stays, as suggested by a more modest growth in overnights compared to arrivals. Europe’s major growth is driven by the strong rebound of international travel from established source markets.
Rising markets become increasingly more important as source of visitors. Travel demand from Russia persists at high growth levels, turning this market into a consistent source of visitors for a growing number of ETC destinations. Travel from both China and India continues to grow, as growth in middle class households able to afford international travel continues to offset macroeconomic concerns.