For European tourists, Philippines can be a destination with huge potential!

Published on : Wednesday, September 11, 2019

For European tourists, Philippines can be a destination with huge potential as they are looking for an experiential form of travel, an official of the Department of Tourism (DOT) said.


“A lot of these opportunity markets are also looking for new destinations and many of them admittedly visited different parts of Asia, but not the Philippines,” Tourism Undersecretary Benito Bengzon Jr. said.


“So we are able to position ourselves as a new, exciting and for some, an off-beaten kind of destination,” he added.


Bengzon explained that Europe, mainly countries in the Scandinavia can be the opportunity markets of the country for tourism.


In the last five years, the European visitor number to the Philippines increased by an average of 8.95 percent every year, with 2018 arrivals up 9.03 percent to 736,421 from 675,399 arrivals a year ago.


Arrivals from Northern Europe, where these Scandinavian countries are situated, grew 4.13 percent in the initial half of this year to 106,673 from 102,443 arrivals in the same period last year.


Bengzon explained that tourists from these opportunity markets are looking for a more experiential form of tourism.


“Even the stakeholders here in the Philippines have really stepped up their game because they realize that the typographics for modern day travelers are changing. People are looking for more experiential kind of tourism,” Bengzon said.


“So this provides opportunities for community-based tourism, adventure tourism and this is something that we will continue to push for together with the partners in the private sector,” he added.

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