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Published on : Friday, February 17, 2017
Travel is an important and significant part of European culture and more adults are packing their bags than ever before. However, with the weakened sterling, many European travellers are cutting back where they can and choosing cost-conscious means of getting to their destination.
Phocuswright’s research analyst, Brandie Wright said that with travellers spending less on leisure trips, air and rail transportation took a hit in France, Germany and the U.K. He continued that lesser air and rail means more drive trips. In France, this had the biggest jump in budget travellers, nearly two thirds of travellers who didn’t book airfare ended up driving to their last destination.
In a marketplace of mixed signals, intentions for transportation purchases in the coming year remain modest. Intentions for car travel are decreasing in France, where one in five travellers plan to travel more by rail. On the other hand, Germany is likely to continue seeing more leisure trips close to home, as travellers have much stronger intentions for increasing road travel than air or rail trips.
Complex trips that involve both lodging and air purchases have historically been high among British travellers, and intentions – albeit pre-Brexit – are even more optimistic for next year.