Europe’s Le Boat Expanding in 2017

Published on : Thursday, January 19, 2017

Le BoatFrom the picturesque new boating base in Hindeloopen, Holland, to the scenic natural vistas of Toronto’s Rideau Canal, Le Boat is making great strides in 2017 as it expands its operations on both sides of the Atlantic. This year, the company is introducing three new Horizon model cruisers, built exclusively for Le Boat, which will add to its fleet of more than 40 models. It is also breaking ground for a new base in Canada as a first step toward expanding in North America. Meanwhile, it is offering 10% off in June on select bookings of seven or more nights, available through January 31.

Water World
Considered one of the most beautiful villages in Holland, Hindeloopen is a quaint little fishing port in the Friesland-Amsterdam region that was once a major hub of international trade. Today the village is home to less than 1,000 residents, but it retains its rich heritage in its colorful hand-painted artwork, unique traditional dress and its own language. Its beaches are especially popular for surfing, with fishing, cycling and other water sports also visitor favorites. The village is also known for its many wooden bridges, quaint streets and picturesque canals that lend themselves to memorable and leisurely walks.

Starting from Hindeloopen, a suggested sightseeing itinerary could include a visit to the Amsterdam Royal Palace, the clock museum in Utrecht, Elburg’s St. Nicolaaskerk Church, and the Miller’s house in Woudsend.

On to Ontario
Ontario’s Rideau Canal is a UNESCO World Heritage site that stretches from Kingston to Ottawa, a distance of about 125 miles. With its official opening set for 2018, Le Boat’s new base represents an investment of $16 million and is expected to spark economic opportunities for local business while attracting thousands of visitors from across Canada and the United States. It is also expected to attracted European visitors, 88% of whom said they would travel to Ontario for a boating vacation, according to a Le Boat survey of its customers.

The Rideau Canal base will open with 16 state-of-the-art Horizon cruisers, expanding to 32 cruisers over the next five years. Booking will begin in spring 2017, with the boating season officially launching in May 2018 and running through October every year.

Looking to New Horizons
Le Boat’s 5-star boat model, the Horizon, sold out the first year it was introduce. Catering to a growing market of couples, small families, and business groups, it features a larger master suite and expansive social space inside and out. The new models include the Horizon 2-S, which sleeps up to five people; the Horizon 3, which is larger than the original and sleeps up to seven people; and the Horizon 4, also larger, which sleeps up to nine people. They will be available for the first time this year in Ireland and Belgium, as well as Brittany and Charente in France.

“We believe that 2017 is a watershed year for Le Boat as it begins to expand on two continents, bringing the unique excitement and magic of self-drive boating vacations to more travelers,” said Shannan Brennan, head of Distribution and Marketing, US, Canada and Latin America. “Bookings for 2017 are already strong, with some of our more popular cruisers like the Horizon quickly selling out in many locations.”

New York Times Trade Show
Le Boat will be exhibiting at the New York Times Travel Show, January 27 – 29. Cheryl Brown, Managing Director at Le Boat, with be providing a special presentation to the press and travel agents on January 27 at 2:00 P.M. in Room 1E03, to which show visitors are invited. Interested press can call Le Boat to obtain their free passes to the show.

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