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Published on : Friday, May 27, 2016
Tourism WA and industry representatives from across the State have reported positive outcomes and significant interest in Western Australia from last week’s Australian Tourism Exchange (ATE) on the Gold Coast.
Organised by Tourism Australia, ATE is the nation’s largest annual travel and tourism business-to-business travel trade event.
The four-day Gold Coast gathering brought together around 2,300 travel industry delegates from more than 30 countries for meetings, events and showcases.
WA was represented by 47 operators – the highest number for an ATE hosted outside WA – including 10 first-time exhibitors. An additional 46 national businesses with WA operations also attended, meaning nearly 100 industry representatives promoted the State.
“The overwhelming feedback from WA businesses in attendance at ATE was extremely positive and there is a real sense of optimism about the future of the industry,” Tourism WA CEO Stephanie Buckland said.
“Tourism WA activity included a sundowner with Margaret River chef Tony Howell cooking WA produce for delegates and a fantastic new video showing the transformation of Perth.
“One of our key objectives at ATE this year was to communicate that Perth is open for business, and the WA operators in attendance had a vital role in selling this message.”
Kimberley Wild National Sales Manager Clark McConachy said ATE 2016 had also revealed strong interest in the State’s self-drive and outback experiences.
“It was all really positive,” he said.
“We saw a lot more intent for people to visit Australia thanks to the dollar, including people returning for their second or third visit – a market that WA lends itself to.
“Having the Tourism WA international teams there was pretty proactive, and there was an awesome turnout to the WA events.”
Source:- Tourism WA