Published on : Monday, August 14, 2017
Private Label Packages stemmed out of a partnership with Vacations by Marriott. The solution is an Expedia-powered packaging tool. It was also tested by Barcelo Hotel Group and Omni Hotels & Resorts is the latest group to sign on to the packaging solution.
Partner Loyalty Enrollment by Expedia enables the hotels and accommodations to sign up Expedia site users to their own brand loyalty programs. It was first tested with Red Lion Hotels Corp., and Expedia said the program has expanded to include three hotel chains.
There is another offering by Expedia is a meetings, incentives, conventions and exhibitions solution, MICE Booking Technology, which automates booking for meeting organizers and hotels.
This travel technology website enables the hotels to integrate a MICE online booking solution on their website. Germany’s NH Hotel Group and Best Western Central Europe are currently using the solution, with a global roll out to follow, according to Expedia.
Expedia is also working to expand its TravelAds Direct, a link-off version of its pay-per-click program. A link-off sponsored listing product sends consumers directly to the advertising hotel’s website. Expedia said it is testing more digital marketing opportunities to add to the product.
Expedia is offering Rev+, a revenue management tool, which is providing the data and insights to hotels; it is offered through Expedia Partner Central and comes at no additional cost.