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Published on : Monday, December 28, 2015
2015 has been a great year for travel and 2016 promises to take the experience to a whole new level, with travellers evolving and OTAs coming out with new products to cater to this new breed of travellers. Manmeet Ahluwalia, Marketing Head, Expedia India brings some interesting insights on the travel scope of India in 2016.
The tourism industry will be more focused on catering to experience and experiment which will be the new trend. A lot of sports related activates have caught the interest of people and an increase in demand for offbeat places and activities have been noticed.
Trends like taking long road trips or cruise holidays which offer a lot of activities like indoor games, swimming, movies, and live entertainment are among such are also getting DINK segment and group travellers interested
Being true to the words “atithi dev bhava!” says Ahluwalia, we have seen the evolving Indian travel scenario witnessing very interesting micro-trends Homestay which is contributing largely to the tourism industry. Tourists are willing to explore the destinations and enjoy the local flavours by spending more time. Those looking for a relaxed holiday prefer a homestay and destinations like Kerala, Manali, Himachal Pradesh and Rajasthan are picking up fast on the concept of Homestay.