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Published on : Wednesday, April 20, 2016
The Secretary for Social Affairs and Culture of the Macao Special Administrative Region Government, Dr. Alexis Tam, has led a delegation to organize a mega promotional event “Experience Macao – Korea” in Korea this week. Targeting at Korean residents, travel trade and media, the spectacular promotion has adopted a brand new style to showcase how Macao has combined tourism, culture, sports, gastronomy as well as other attractive dimensions to unleash a greater synergistic effect and radiate its destination glamour. The event is launched to leverage the advantages of the city as part of the region and foster new growths of the Korean market, currently the largest international visitor market for Macao, as part of the SAR Government’s policy to attract more international visitations.
Macao Government Tourism Office (MGTO) kicked off its mega promotional “Experience Macao – Korea” in Korea today (18 April). The event features an array of highlights including “Experience Macao Your Own Style” Road Show (18 – 25 April), “Taste of Macao: East meets West” food promotion (19 April – 18 May), “Macao．Korea Travel Mart” (19 and 21 April), “Experience Macao” Gala Dinner, “Meet the Press” session as well as site inspection of tourism, cultural and creative landmarks. During the visit, Secretary Tam will also have a meeting with the 2nd Vice Minister of Culture, Sports and Tourism of the Republic of Korea, Kim Chong.
Concerted collaboration brings out greatest effect
The delegation led by Secretary Tam includes representatives from the Office of the Secretary for Social Affairs and Culture, Macao Government Tourism Office, Cultural Affairs Bureau, Sports Bureau, Cultural Industries Fund, airport company, airlines, ferry operators, hotels, travel agencies, media and so forth. Magicians and chefs are also joining the delegation to promote Macao in Korea. Through concerted collaboration across different departments and sectors, the SAR Government is hoping to bring out the most far-reaching effect from this promotion. The official delegates include Chief of Office of the Secretary for Social Affairs and Culture, Ip Peng Kin; MGTO Director Maria Helena de Senna Fernandes; Advisors of Office of the Secretary for Social Affairs and Culture, Charles Lam, Stella Leong, Olivia Lam and Rafael Gama; Vice President of Cultural Affairs Bureau, Chan Peng Fai, Vice President of Sports Bureau, Lam Lin Kio, Directors of Board of Administration of Cultural Industries Fund Davina Chu and Mok Ian Ian, among others.
The “Experience Macao Your Own Style” Road Show was inaugurated today at COEX Mall, the mega shopping mall in Seoul, Korea. Secretary for Social Affairs and Culture of the Macao SAR Government, Dr. Alexis Tam; Head of International Tourism Division, Korea Tourism Organization, Min Min Hong; Chief of Office of the Secretary for Social Affairs and Culture, Ip Peng Kin; MGTO Director Maria Helena de Senna Fernandes; Chairman of Korea Association of Travel Agents, Yang Moo Seung; MGTO Korea representative, Lew Hwan Kyu, and Art Director and Ambassador of G5 & Friends, LG Electronics, Jang Jin, officiated the opening ceremony.
Innovative ideas foster tourism growth
Secretary Tam remarked that Korea is the top international visitor-source market for Macao. This year, MGTO has adopted cutting-edge technology to showcase how Macao has been exploring a synergy among tourism, culture, sports and food elements to enrich visitors’ experience. As a major tourist destination in the region, Macao will continue to offer attractive and exciting opportunities to visitors and investors in identifying and branding our city as a World Centre of Tourism and Leisure. He believes that tourism growth is driven by fresh ideas and more efficient ways of collaboration.
Secretary Tam will have a meeting with the 2nd Vice Minister of Culture, Sports and Tourism of the Republic of Korea, Kim Chong tomorrow (19 April) to exchange views on the developments in the tourism and cultural industries in Macao and Korea. The meeting is expected to uncover opportunities to boost the bilateral cooperation between both sides. During the visit in Seoul, the members of the Cultural Industries Fund will visit the city’s cultural and creative landmarks as well, hoping to learn from the Korean experiences in the field.