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Published on : Wednesday, July 26, 2017
The conventional tourism offering minor discounts has taken a backseat.
Narayan Menon, Co-Founder and Chief Marketing Officer of Wandertrails mentioned that a tourist merely sees a place while a traveller experiences a destination. Their main focus is value creation and not valuation, they adhere to the fact that if the former happens the later will happen on its own.
He further mentioned that the B2C Wandertrails platform offering aggregated and curated services noticed a 21 per cent CAGR month-on-month and refrained from offering any discounts.
Wandertrails currently has the largest network of experiential stays and immersive activities. It has received a seed funding of $1 million in February 2017 from Earlsfield Capital, a UK-based venture capital firm of entrepreneurs-turned-investors within seven months of its commencement.
The funding will be invested in expanding the existing 70 destinations across 14 states to 100 destinations across 22 states in the coming six months.
Wandertrails provides its customers with adventure sports, wildlife safaris, water sports, home-stays and wine tasting.
The platform was designed by five youths, three IIM graduates and two industry experts. It started when Shruti Ramesh Chander, co-founder and COO ended up planning a request from her NRI relative visiting Kerela and was looking for a ‘real’ Kerela experience.
Travel trends have changed dramatically over the years with more focus on experiential than financial. People don’t hesitate from experiencing nuances of a destination from the jungles of Corbett, to the backwaters of Kerela or the virgin mountain passes near Manali.
The Wandertrails users belong to the millennial group, it has 50,000 monthly active users, 7.8 lakh-plus followers on Facebook and more than 5,500 units of sale.
The foreign in-bound and NRIs account for 10 percent of the business.Wandertrails have 6,200 plus activities and is listed with over 4,200 supplier network.
According to IAMAI-IMRB studies online travel has increased by 61 per cent on e-commerce platforms. The year 2015-16 saw domestic tourism increased by 15.5 per cent and a 10.7 per cent rise in the number of foreign in-bound tourist.
More than half of the population prefer booking activities online and in advance.
Unexplored trails is explored by 47 per cent, adventure sports by 30 per cent while 48 per cent wish to explore sea/river cruises.