Expoforum, St. Petersburg to increase focus on international association congresses

Thursday, March 28, 2019

Russia’s most technically advanced venue, Expoforum is taking steps to increase its focus on the international association congresses. It can host 30,000 delegates across 45 conference halls and 3 pavilions. It has a total of 50,000 m² indoor exhibition space and 40,000 m² of outdoor space.

Expoforum is the newly built congress and exhibition centre located in Russia’s historic imperial capital city St. Petersburg. Expoforum has engaged Soaring Worldwide and Watterston Associates to raise its profile and develop new leads and opportunities in key target markets.

Maria Tsedeviyn, head of advertising, design and digital division at Expoforum said: “Expoforum has established itself as Russia’s leading venue for large events. Our hosting of the annual St. Petersburg International Economic Forum, during which we host more than 17,000 people from 143 different countries including heads of state, is a clear demonstration of our capabilities”.

The marketing strategy of Expoforum, St. Petersburg includes media partnerships, attendance at trade shows and a focus on their ICCAmembership.

With years focused on lead generation for leading venues and destinations Watterston Associates bring the right balance of skills and knowledge to this project and expect to see significant results moving forward.

Soaring Worldwide feels there is a need to go beyond just a public relations and press offering.

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