Fáilte Ireland aims to attract more tourists from Northern Ireland

Published on : Monday, February 11, 2019

In a bid to attract more tourists from the North, Fáilte Ireland showcased the best of Irish courses to golfers from Northern Ireland in Belfast. Fáilte Ireland is the National Tourism Development Authority of Ireland.

 

As part of this work, Fáilte Ireland held its annual ‘Golf Ireland’ event on Feb 7th with over 40 exhibitors from the finest golf courses throughout Ireland. The promotional event showcased the exceptional quality and value that Irish golf provides and over 400 golf enthusiasts, including members of local golf societies and clubs attended.

 

Paul Mockler, Head of Commercial Development at Fáilte Ireland, said, “At Fáilte Ireland, we also see golf as an important component in our strategy to grow and retain the Northern Irish market in the face of Brexit. The Northern Ireland market is of particular importance to the Irish golf industry – not just for the border counties, but right across the country and that is reflected in the number of clubs who have partnered with Fáilte Ireland on our Golf Ireland Promotion Night.”

 

Golf tourism is a hugely lucrative sector for Ireland and, as a key driver of visitors from Northern Ireland, has been identified by Fáilte Ireland as a priority target as it helps prepare businesses for the impact of Brexit.

 

Annually more than 200,000 overseas visitors play golf which contributes almost €270million to the Irish economy and accounts for over 1.7 million bed nights.

 

The event in Belfast follows on from Fáilte Ireland joining forces with Tourism Ireland and Irish golf trade last month to sell Ireland as a premier golf destination at one of the largest golf trade shows in the world – the PGA Merchandise Show in Orlando.

 

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