Fairways Golf and My Golf Concierge Announce Global Strategic Alliance

Published on : Wednesday, June 10, 2015

IAGTOFairways Golf, the nation’s #1 golf travel company announced today that My Golf Concierge, one of the USA’s leading Caribbean and North American golf tour operators, signed a strategic marketing alliance that includes My Golf Concierge becoming an affiliate of Fairways Golf. Founded in 1990, Fairways Golf has developed regional, national, and international marketing alliances with major golf resorts, state golf trails, and golf course management companies. These important relationships have resulted in Fairways Golf’s combined brands growing in the past six years at a compound annual growth rate of nearly 40% per year.


Fairways Golf President, Alan Hale commented, “The success of our marketing partnerships with a broad range of golf related associations and companies, led us to believe that there was an opportunity to create an affiliate program for a select group of competing golf tour operators. My Golf Concierge has a strong brand and customer base and its owner, Mr. Ty DeLavallade and I discussed the advantages of maintaining his brand but harnessing the pricing and market strength of Fairways Golf. We are pleased to announce in conjunction with the North American Conference of the International Association of Golf Tour Operators that My Golf Concierge has become an affiliate of Fairways Golf.” The companies inked a multi-year, exclusive strategic marketing alliance, where Fairways Golf will manage accounting, hotel and golf course contracts, while My Golf Concierge’s employees will focus on building sales, marketing, and the brand.


In addition, Mr. DeLavallade, will continue to develop inbound marketing programs for global destinations for his company but will augment the customer reach with the family of brands and destination partners of Fairways Golf. Mr. DeLavallade, My Golf Concierge President stated, “Alan Hale and I have gotten to know each other over the past few years and have developed a healthy respect for the strengths of each company. While My Golf Concierge has grown successfully over the past 6 years, I felt it was time to take it to the next level and partner with Fairways Golf.”  Mr. Hale echoed those comments, “My belief is that Ty has a strong marketing skillset that will yield opportunities for both companies to leverage on behalf of tourism departments, CVB’s and golf resorts globally.”


The agreement is effective immediately and the companies will be reaching out to the industry over the next few weeks to update them on how new business will be handled operationally.

Source:- IAGTO

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