Fake photos for Lithuania tourism campaign creates stir on social media

Published on : Thursday, February 16, 2017

lithuniaLithuania’s tourism chief was forced to step down following an ad campaign with the slogan “Real is Beautiful” which apparently featured photos of Slovakia and Finland in place of Lithuania.

 

The tourism department admitted the error after being called out across social media channels. The Real is the Beautiful page on Facebook had reportedly used stock photos from Shutterstock and the picture hosting site Flickr.

 

Interestingly, the country’s Prime Minister Saulius Skvernelis joined in the joke, sharing a picture of the EU Commission’s Berlaymont building in Brussels. He mentioned, “From tomorrow, we start working in the new government building in Karoliniskes.” Karoliniskes being a suburb in Lithuania’s capital, Vilnius, he signed off using a smiling emoji. However, as a matter of serious investigation, he said that there would be sincere investigation into the “fraudulent” episode.

Lithuania is a beautiful place and does not need stock photos to attract tourists.

 


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