Published on : Saturday, January 28, 2017
The hotel sector of Glasgow has witnessed a sudden surge in year-on-year occupancy rates in December 2016 according to the latest figures thanks to Christmas shopping, Rod Stewart’s concerts, the Old Firm derby and a raft of conferences.
The monthly figures released by the tourism market specialist LJ Research portray that the overall occupancy rate for Glasgow hotels in December was about 74.5%.
LJ said that this is actually a ‘very positive’ 4.5% rise on the same month of the year 2015. The managing director at LJ Research named Sean Morgan said that the hotel sector occupancy rate last month was more than 7% on December 2014.
The hotels of Glasgow were able to achieve an average room rate of £69.96 in the month of December that marks an increase of nearly 4.7% on a year earlier.
Frank McAveety who is the leader of Glasgow City Council and chairman of Glasgow City Marketing Bureau said that the average hotel occupancy rate in December 2016, in Glasgow at 74.5% and it has been like this since the festive period. The levels have been higher than 90% on 10 separate flights.
He said that about 4,000 delegates had attended 26 conferences.
McAveety said that the Old Firm derby on Hogmanay and Rod Stewart’s performances had delivered ‘considerable audiences’.
The survey reveals strong forward bookings for the Glasgow hotel sector.
Occupancy in the Edinburgh hotel sector in the month of December was 82.3% that was up about 79.9% a year earlier.