Published on : Wednesday, March 14, 2018
He shared the positive developments in Fiji’s tourism industry, which are the country’s largest foreign exchange earner and a significant contributor to the Fijian economy.
Like tourism sectors of other countries, quality accommodation and convenient access are key requirements in facilitating visitor stay and travel needs in Fiji.
More than 400 licensed hotels cater to the increasing visitor numbers in Fiji, which reached a record 842,884 last year, marking a 6.4 per cent growth compared to 792,320 in 2016.
Notable increases were recorded from the traditional source markets including Australia, New Zealand and USA as well as the emerging market, which is India. Furthermore, visitor numbers from New Zealand and USA were also the highest ever in any given year. This increase in visitor arrivals is due to the Fijian Government’s direct marketing
support, allowing policy framework along with necessary investments in enabling infrastructure.
The minister said that taking help of marketing strategies, the Fijian tourism industry is reducing seasonality of visitor arrivals and dependence on a few key markets.
Fiji’s national airline – Fiji Airways, through its network and fleet expansion plans has increased the availability of seats across Fiji’s key visitor markets creating the potential for attracting greater visitor numbers from these markets.
The Fijian Government, via its marketing arm, Tourism Fiji, will continue the implementation of its marketing initiatives focused on attracting quality and high yielding visitors.
Tags: Fiji tourism