Fiji Tourism keen to increase profile of niche experiences within Fiji in 2019

Published on : Thursday, December 13, 2018

Fiji Tourism is focused on increasing the profile of niche experiences within Fiji next year.

 

Minister for Industry, Trade, Tourism, Local Government and Community Development Premila Kumar said that Tourism Fiji’s 2019 Calendar of Activities specifically outlined the various activities that they would carry out to keep the Fijian brand competitive in the global tourism market.

 

Ms. Kumar added that Tourism Fiji would continue to strengthen Fiji’s presence in strategic markets, boost emerging markets and continue to grow in all the core source markets.

 

As stated in their Tourism Fiji Industry Day 2018 booklet, six niche experiences have been set as priorities that best align with the destination’s brand and would be further promoted via strategies to highlight the Fiji’s natural environment and its experiences.

 

The niche experiences include:
1. Romance — weddings, honeymoons.
2. Youth — volunteerism, educationals, graduate groups.
3. Dive — shark diving, soft coral.
4. Maritime — yachting/boating, cruise.
5. Sports & Adventure — fishing, surfing and golf.
6. Luxury — accommodation and experiences.

 

Tourism Fiji invests in events that align with Fiji’s brand values and deliver an increment return for Fiji.

 

The booklet states that Tourism Fiji invests in events delivering on two primary objectives: to bring new visitors to Fiji that otherwise would not have visited and to display the best of Fiji to potential visitors via international media coverage of the event.

 

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