Finland is the partner destination for ITB China 2018

Thursday, March 1, 2018

The focus of ITB China, the travel industry event taking place in Shanghai from May 16^th -18^th will be on its partner destination Finland.

David Axiotis, general manager ITB China said that Finland has proven that it is attaching a great importance in enhancing Chinese tourists’ travel experience.It is running a multitude of visa centres in China, working on e-visa solutions for Chinese tourists and has opened up for Chinese mobile payments systems adding a lot of convenience for Chinese visiting Finland.

Finland’s devotion to the Chinese travel market is a perfect precondition to being ITB China’s Partner Destination.

Around 50 delegates from Finland, will be representing the country at ITB China this year.

It is reported that Finland will be the co-host of ITB China’s official opening dinner with some 600 guests attending and will also organise numerous events during the fair.

There will be a dedicated networking reception on the evening of May 16^th which will attarct some 300 attendees.

Paavo Virkkunen, head of Visit Finland stated that Chinese travellers are a very important tourism source market for Finland, and the growth in visitor numbers has been impressive in recent years. It was found from January to November 2017, the number of overnights from China to Finland has reached to 321,172 with a 34.3 per cent growth compared to January to December 2016.

China has been  the fifth largest group of travellers to Finland and there are continually working to enhance their  partnership with travel trade partners in China to provide unique travel products to Chinese travellers .

ITB China provides is a great platform to present Finland to Chinese decision makers and 2018   marks the EU-China Tourism Year for which ITB China is an official partner event of.

Being a member of the European Union, Finland is thrilled to contribute to this year of cooperation and celebration between China and Europe and is  looking forward to a successful ITB China 2018.

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