Finland Tourism mix DNA with music

Published on : Wednesday, July 26, 2017

Finland TourismThe latest advertisement in Finland which has been made to celebrate its 100th anniversary of independence is fascinating!

While watching this ad for two minutes, I got glued to my laptop observing the trepidation, the beauty of the country, its people and culture!

2017 marks the century anniversary of the Finland’s independence from Russia. To celebrate this D-Day, Visit Finland has launched a thrilling new campaign: The Symphony of Extremes – Born from Finnish DNA.

Extraction of the DNA from people coming from different parts of the country will be turned into music afterward is the main motive of the new campaign. Apocalyptica, the Finnish cello metal band from Helsinki will be seen utilizing Finnish DNA samples as raw material for a genre-crossing track. A music video is the final product of this initiation and would be complete by the end of the year. A well-known name in the programme is Jonathan Middleton, visiting professor at the University of Tampere. He has created a program that can generate sounds from the base pairs found in DNA and Eicca Toppinen. The starting words of the video -“Finland is a land of great contracts. Extremes are literally in our blood.”

Side by side, there are snaps of the natural attractions of Finland to help draw new visitors. Besides, they highlight the locals, painting a diverse picture of the country.


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