First eTravel World at ITB China 2017

Published on : Thursday, March 23, 2017

ITB ChinaThe eTravel World is a new dedicated area at ITB China connecting established, start-up online focussed and travel technology companies with buyers looking for the best technology solutions: The eTravel World China. From 10 to 12 May 2017 trade visitors can find out more about innovative products and apps for tour operators, the hospitality industry and destinations at the Shanghai World Expo Exhibition and Conference Center.


“China is one of the most important markets for and we are absolutely delighted to be part of the first ever ITB China. We are looking forward to continuing to build new relationships with accomodation providers and offer value added such as Booking Suite, Travel Agents Tool to help our partners grow at a very competitive marketplace”, said Anthony Lu, General Manager Partner Services China from


David Axiotis, General Manager of ITB China says: “Globally renowned companies will present their wide product range to ITB China’s attendees and a wide range of papers and conference sessions will offer information on the important changes taking place in the digital world.”


In the eTravel World China visitors can find established travel technology companies, as well as newcomers, which include Amadeus, AsiaPay, Derby Soft , Expedia Affiliate Network,  iGola, ISO Travel Solutions,, Lushu, Quadlabs Technologies, Sociomantic, The Travelbook Group, and many more.


Aileen Chan, Senior Director, Business Development APAC, Expedia Affiliate Network: “The immense pace of the travel industry’s growth in China and the evolution of customer needs make travel technology solutions an indispensable ingredient to drive revenue and customer loyalty. We are looking forward to being part of ITB China to present our newest solutions, connect with industry peers and share and gather insights on market trends.”


The new exhibtion segment is flanked by a dedicated Online Travel and Travel Technology Day (May 11) at ITB China Conference providing attendees with exclusive developments on this area. Renowned companies like Meituan-Dianping, Tencent and Sociomantic have confirmed their participation at ITB China Conferece. In addition, companies have the chance to present their newest travel solutions to the audience at destination showcase slots to be held at a separate on-floor presentation, the presenatation hub, among them Tourico Holidays, igola, Meng Tu and Lu Shu.


ITB China will take place from 10 to 12 May 2017 at the Shanghai World Expo Exhibition and Conference Center. The event, an international offshoot of one of Messe Berlin’s most successful trade fairs, will take place annually and focus on the Chinese travel industry. Its co-organiser is TravelDaily China, a leading online news portal and organiser of travel industry conferences in Asia’s largest country.

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