First Iberoamerican Meeting discussed about challenges of new tourism business models

Published on : Wednesday, April 20, 2016

UNWTO NEW logo_40For two days, Montevideo hosted the First Iberoamerican Meeting on “Collaborative Economics” in the tourist accommodation. The meeting aimed to discuss the challenges and opportunities presented by new business models in tourist accommodation.



Issues such as the contribution of new models to revitalize the sector and competition issues, taxation and consumer rights were among the issues discussed.


The meeting that took place in Uruguay on 4 and 5 April, he expressed the need to analyze the challenges associated with new forms of accommodation and propose solutions that generate equitable development of the sector.



As said Alejandro Varela, Deputy Director of OMT for the Americas at the opening ceremony, “tourism trends reflect the emergence of new business models. It is necessary for the sector to find solutions to safeguard the rights of consumers, quality standards and ensure a level playing field in which all companies can compete and prosper. ” Varela said that the OMT prefer to use the concept of “new business models” and that of “collaborative economy” does not fully reflect the characteristics of these new forms of marketing.



Among the conclusions of the participants in the meeting is the commitment of the public and private sectors related to tourism in Latin America to support the regulation of areas linked to the sector in line with the principles of the Global Code of Ethics for Tourism of the WTO. It has also been agreed to ask the WTO to create a comparative Observatory that brings together best practices and successful experiences of States regarding new forms of tourism business and provided solutions within them.



Among the recommendations of the meeting one of the most important has been suggested to the Latin American States to consider the inclusion of new forms of tourist accommodation in their legislation and that they comply with official requirements for security and taxation. In this regard, discussions have addressed the need for States in the region, with the support of UNWTO, develop a framework and responsible collaboration with online travel agencies and search engines, among others, to ensure transparency and ethics in tourism services.



One of the tools that facilitate this process is the implementation, as has been done in the European Union, of a Code of Good Practice to ensure the regulation of these new models of tourism business from platforms and online search engines to different types of accommodation, avoiding unfair competition.

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