First joint East African destination tourism promotion portal launched

Published on : Thursday, February 23, 2017

East African destination tourismWith the launch of the first joint East African destination portal, three East African countries — Kenya, Uganda and Rwanda — can now jointly market their tourism products online.


Kenya Tourism Board (KTB) chief executive officer Betty Radier joined other top tourism officials from Uganda and Rwanda in unveiling the platform at the Pearl of Africa Trade Expo held at the Serena Kampala in Uganda recently.


“The portal will be a shared platform for tourism trade operators to place their multi-country packages promoting Kenya, Rwanda, and Uganda; and provide a new channel to reach regional and international audiences,” the Cape Town-
based African News Agency (ANA) reported.


“The launch of the portal comes in stride with East Africa striving to work together for the betterment of her people. If ever there was a better time for Uganda, Rwanda, and Kenya to come together it is now. Our economies are growing stronger and travel has been made easier due to the great improvements in our infrastructure,” said Radier.


“The fact that member countries can easily access each other’s countries by road, rail, or even short distance flights should encourage more inter-country visits. Why travel the world when one has not explored the amazing beauty that East Africa as a whole has to offer?” she asked.


With the aim of enhancing availability of information in the region as well as accessibility to the tourism supply chain, the portal will also allow access to tourism information on products, experiences, and destinations all on a single platform.

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