Published on : Friday, May 20, 2016
With research showing fishing to be an area of ‘untapped tourism potential’, the hugely popular sport has been identified as the next big thing for marketing Australia. As such, Tourism Australia’s latest iteration of the aquatic and coastal campaign will showcase unique and varied fishing experiences.
Tourism Australia Managing Director John O’Sullivan said in the last year, 315,000 international visitors tried their hand at fishing, representing five per cent of all tourists.
“Fishing is one of Australia’s biggest sports and leisure pastimes but international awareness of just how much our country has to offer in this area is something we want to improve,” O’Sullivan said.
“Building and promoting tourism experiences based around fishing presents another opportunity to play to Australia’s competitive strengths by highlighting our world-class beauty and natural environments, our spectacular coastlines, our rivers and inland waterways.
“This is about telling that story to international travellers, by showcasing these unique and varied fishing experiences and the people and operators who bring them to life,” he said.
Federal Minister for Trade and Investment, Steven Ciobo said it made “a lot of sense” to include fishing in marketing.
“Quality experiences such as barramundi, deep-sea, sport and fly fishing attract high-value international travellers who stay longer and spend more,” Ciobo said.
Tags: australia tourism