FITUR commences FiturNext Observatory to identify future tourism trends

Published on : Thursday, December 6, 2018

FITUR launches its observatory, which will act as a guide for identifying future trends in tourism and to highlight guidelines with a positive impact on economic, social, cultural and environmental aspects.



Over three years, it will gather best practices implemented internationally by companies, organizations and destinations with the aim of analysing key factors for the tourism of the future.



The scale of business that FITUR achieves as one of the meetings with the greatest impact in the world tourism industry, which annually brings together more than 200,000 professionals and more than 10.000 companies from 165 countries, together with its ability to detect trends and business models, has inspired IFEMA, through the Madrid International Tourism Fair, to set up the FITURNEXT Observatory. This project, which will be launched at FITUR 2019 seeks to highlight the best practices that different actors in the industry are implementing internationally to improve the quality of tourism business, and to share with the community the new models which will be the foundations of the tourism of the future. The Observatory’s research will continue for the coming three years, to act as a guide for identifying future trends in tourism and to highlight guidelines with a positive impact on the economic, social, cultural and environmental areas.


Tourism is one of the main drivers for development, and according to the World Tourism Organization (WTO), is growing faster today than the global economy as a whole.



Currently, one in every ten jobs created is related to this sector. The WTO estimates that in 2030, tourism will account for 12% of world GDP and the number of passengers will rise to 1800 million worldwide.



But tourism also has a large environmental and social footprint, given the sector’s heavy impact and the pressure that large visitor numbers put on the resources and infrastructure of many destinations.



In order to help identify patterns and models of tourism able to address these challenges, IFEMA/FITUR has set up the FiturNext observatory, a platform for industry convergence that will serve as a catalyst for future-oriented tourism projects and initiatives around the world. An environment in which companies, institutions, agencies and destinations can share from different angles a common goal of contributing to having a positive impact both on visitor experience and for residents, as well as on developing destinations and on the balance of our planet. So the Observatory will be open to all initiatives that promote a committed and inclusive tourism in which the different actors actively contribute to improving the quality of the tourism business.



To achieve this, FiturNext will launch a process to identify and publicise initiatives aligned with the values of this tourism business model, and which strive to find alternatives to issues such as over-tourism, the creation of inclusive employment, local development or sustainable mobility, among others.



Eduardo López-Puertas, IFEMA General Manager remarked that FiturNext is inspired by the question of what will the tourism of the future look like?’ Beyond its economic impact, the tourism business highlights cultural and natural wealth, helps people meet one another, and encourages personal growth of travellers. Therefore, FIRUR invites all the actors involved in the industry to participate in a global conversation to highlight all the benefits of this industry and promote the tourism business model they want for the near future, one that is responsible and has a positive impact.



The scope of this project will require a long-term effort and the active participation of all those agents who share the same goals of responsible and quality tourism.



To achieve this, the FiturNext observatory will be launched during FITUR 2019, which will be held from 23 – 27 January 2019 in Madrid, and will be followed by different phases of the project until 2021, when it will present its main conclusions and consensus guidelines for the construction of the tourism of the future.




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