FITUR introduces practical workshops to provide solutions for digital tourism

Published on : Saturday, December 16, 2017

FiturGamification to endorse innovation, ways to utilize chatbots to my business, or the digital tourist’s journey as a customer are the main topics for debate in the workshops proposed to be staged as part of FITUR 2018, the International Tourism Trade Fair arranged by IFEMA from January 17-21.

FITUR Know-How & Export 2018, the monographic section of the International Tourism Trade Fair, FITUR, dedicated to digital transformation, is all set to introduce the second edition of SEGITTURLab, an ideas laboratory that comes with six practical workshops tailor-made for the tourism entrepreneurs and professionals who are looking for responses for the needs of emerging from digital tourism.

Gamification, customer journey, chatbots, virtual reality, design thinking, and blockchains are the main 6 topics fixed for the second edition of SEGITTURLab, highlighting the professionals and companies that are skilled in each one of the subjects.
In the “Gamification to promote innovation in businesses” workshop, which will be provided by the company Inteligencia Creativa, will play a real round of Binnakle, a game through which responses will be found to a challenge faced by a tourism company.


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