Published on : Thursday, May 12, 2016
Over five days, the agents experienced a variety of activities, which showcased firsthand how Las Vegas has transformed into a destination for premium entertainment, dining and accommodation.
The trip kicked off in style, with the group flying on United’s new Dreamliner aircraft, then continued on the ground with luxury accommodation at Bellagio and The Cosmopolitan of Las Vegas.
Activities included high performance car racing at Exotics Racing; a flight over the famous Las Vegas Strip at night with Maverick Helicopters; views from the new High Roller observation wheel; a Cirque du Soleil show; Absinthe performance and a VIP experience at one of Las Vegas’ hottest nightclubs.
LVCVA ANZ representative, Bart Druitt, said the agents each secured their place on the famil by booking United and Las Vegas during a recent sales incentive run in conjunction with the Flight Centre Group and that these educational famils are an important element of the LVCVA destination marketing strategy.
“Travel agents are an important distribution channel for Aussies travelling to Las Vegas so we need to continue to support them,” Mr Druitt said.
“Agent familiarisation trips such as this are crucial when it comes to educating frontline staff on how the destination has evolved and changed.
“Many people have a stereotype of what Vegas is but are really surprised when they experience it for themselves and this in turn is then passed on to their customers and converted into bookings, so a win for everyone,” he said.